What You Can Do Now to Finish 2013 Strong Strategies for Increasing Financial Performance and Valuation

I will be to be speaking at an A&E industry focused networking event in Boston sponsored by Axium.  This is a great opportunity to meet other firms in the area as well as hear me speak on a panel of industry experts discussing how firms can align themselves to finish 2013 strong and position themselves for a great 2014.  You can use this link to register:  http://info.axium.com/LiveBoston-Register.html.  Hope to see you there.

Do Not be Afraid of Free

Walking around in wholesale clubs( i.e. Costco, BJs) has taught me the power of the free sample.   I have bought products that I would never have taken a chance on if I had not had the opportunity to try them for free.  Back in the early days of the software biz, alpha/beta customers were gold.  We all need reference accounts to sing our praises.  Donate your product/service to charity auctions or offer a reduced feature set as a door prize at a professional group meeting.

Published on the TPE Blog “Simple Ways to Test a Product or an Idea”