Walking around in wholesale clubs( i.e. Costco, BJs) has taught me the power of the free sample. I have bought products that I would never have taken a chance on if I had not had the opportunity to try them for free. Back in the early days of the software biz, alpha/beta customers were gold. We all need reference accounts to sing our praises. Donate your product/service to charity auctions or offer a reduced feature set as a door prize at a professional group meeting.
Published on the TPE Blog “Simple Ways to Test a Product or an Idea”